Mom Built Book intro
Marketing, on subscription

The marketing department
mom-founded brands
actually need.

I grew two of my own brands from zero to over 200,000 followers. Now I'll grow yours. Flat monthly fee. Pause any time.

Book a 15-min intro → See plans

Built by a mom founder. Delivered by the same mom founder. No agency, no juniors.

Built by the founder of
Screen Free Toddlers Budget Hub 200K+ followers across Instagram and Facebook
Sound familiar

If you're running a
mom-founded brand,
some version of this
is probably true.

  • You have a beautiful product. But your Instagram feels like a ghost town and you can't figure out why.
  • Your product pages look fine. They just don't convert.
  • You launch something and it feels like you're shouting into a void.
  • Your email list exists. It does not make you money.
  • Every agency quote you've gotten starts at eight thousand a month.
  • Every freelancer you've tried either ghosts, delivers late, or writes in a voice that doesn't sound like you.
  • You know the mom founder playbook works. You just don't have time to build it.

That's what Mom Built is for.

How it works

Simple. Flat fee. Async. Pause any time.

01 Step

Subscribe

Pick Standard or Pro. Get instant Trello access and a 15-minute kickoff call (the only call we'll ever have).

02 Step

Request

Drop tasks into Trello however you like. Write it out, link a Google Doc, record a Loom.

03 Step

Receive

Average turnaround is about 48 hours per request. Unlimited revisions. When one's done, I grab the next from your queue.

No calls. No meetings. No proposals. No scope creep. Just the work.

The menu

One subscription covers the full mom-founded growth stack.

Content

01

Reel scripts and hooks, carousel copy, IG captions, story sequences, UGC scripts.

Conversion copy

02

Product page rewrites, landing page copy, homepage copy.

Email

03

Welcome sequences, abandoned cart, post-purchase, launch emails, weekly newsletters.

Automation

04

ManyChat flows for story replies, reel comments, DM triggers, lead magnet funnels.

If it's content, copy, or a funnel, it's fair game. If you're unsure, ask.

Pricing

Two plans. Pause any time. Cancel any time.

Founding member pricing is open

The first 10 Standard and 5 Pro members get a lifetime rate. Lock it in now and your price never goes up, as long as you stay subscribed.

Standard

Plan 01

For mom-founded brands that need a consistent content engine.

$497 /month
$897/mo public Founding rate, locked for life
  • +One active request at a time
  • +Unlimited requests in your queue
  • +About 48-hour average turnaround
  • +Unlimited revisions
  • +Access to the full content menu
  • +Pause or cancel any time
Start Standard
Most popular

Pro

Plan 02

For mom-founded brands building a full growth engine.

$997 /month
$1,797/mo public Founding rate, locked for life
  • +Two active requests at a time
  • +Everything in Standard
  • +Full funnel work unlocked: product pages, email sequences, ManyChat flows, launch copy
  • +Priority position in the queue
  • +Quarterly 30-minute strategy call included
  • +Pause or cancel any time
Start Pro

Not sure which fits? Book a 15-minute intro and I'll tell you honestly.

Founding rates are locked for the lifetime of your active subscription. If you pause for more than 60 consecutive days, the founding rate ends and you return at the public rate. Founding spots are limited and not coming back once they're gone.

The honest comparison

How Mom Built compares to what you're probably doing now.

Mom Built
Monthly cost
$497 to $1,797
Commitment
Pause any time
Scope
Unlimited requests
Speed
~48-hour turnaround
Voice
Native
Who
Katie
Agency
Monthly cost
$8,000+
Commitment
6 to 12 month contract
Scope
Retainer hours
Speed
1 to 2 weeks
Voice
Maybe
Who
A junior
Freelancers
Monthly cost
Variable
Commitment
Project by project
Scope
Scoped per project
Speed
Depends
Voice
Maybe
Who
A stranger
Full-time hire
Monthly cost
$6,000+ plus benefits
Commitment
Permanent
Scope
Their job description
Speed
Depends
Voice
Maybe
Who
Someone you train
Katie, founder of Mom Built
Katie. Scottsdale, Arizona.
Meet Katie

Hi, I'm Katie. I'm the whole team.

I run two mom-focused brands of my own. Screen Free Toddlers, a Shopify brand selling screen-free activity products for toddlers. And Budget Hub, a budgeting app for moms.

I built both from scratch. Not with an agency. Not with a team. Just me, my toddler on my hip, and a lot of late nights figuring out what actually works.

I grew the audience for both from zero to a combined 200,000+ followers across Instagram and Facebook. Every system I'll build for your brand is the same system I built for mine. The Reel hooks. The product page structure. The ManyChat flows. The email sequences. The launch stacks. I tested all of it with my own money on my own customers.

That's why I started Mom Built. Because every mom founder I talk to is stuck in the same place: great product, no clue how to grow an audience that buys it. I can't do this for every mom brand myself, but I can take on a handful at a time and build them the same growth engine I built for mine.

FAQ

Questions people actually ask.

Not here? Email me and I'll answer honestly.

One last thing

Stop duct-taping your marketing.

You didn't start a brand to become a copywriter, a funnel builder, a ManyChat expert, and a content strategist. You started it to sell something you believe in. Let me build the marketing so you can go back to the part you actually love.

Book a 15-min intro → Start Standard Start Pro

Pause any time. Cancel any time. 75 percent refund in the first week if it's not a fit.